Root Touch Up Powder

Electrolyte Drink Mix Bold Variety Pack

Electrolyte Drink Mix Bold Variety Pack

 (2521 Reviews)
$35.99
$35.99 $49.99
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Mix it up with this invigorating medley of 4 flavors: splashy Berry, Watermelon, Lemon, and Orange.

Award-Winning

Instant Root Coverage

Titanium-Dioxide Free

BUNDLE & SAVE

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Want a fast fix? The Great Cover Up Root Touch Up & Brow Filler is perfect for on-the-go gray coverage, anytime, anywhere. The easy-to-use powder blends seamlessly with your hair color to instantly cover roots and grays, define brows, and fill in a thinning hairline for the appearance of thicker, fuller hair.

  • Fast and easy to apply powder in a travel-friendly compact
  • Rain-, sweat-, and pillow-proof; stays put until your next shampoo
  • Lasts over 60 uses and includes two brushes for precise application
  • Smart 8-Free: no ammonia, parabens, resorcinol, PPD, phthalates, gluten, SLS, or titanium dioxide
  • Infused with keratin, argan oil, and ginseng root extract for shiny, healthy-looking hair
  • Cruelty-free & Leaping Bunny certified

INGREDIENTS

Cruelty Free

Cascata + Pinoli - Blonde

Talc, Caprylic/Capric Triglyceride, Zinc Stearate, Silica, Trimethylsiloxysilicate, Ethylhexylglcerin, Dimethicone, Sodium Dehydroacetate, Fragrance (Parfum), Water (Aqua), Argania Spinosa (Argan) Kernel Oil, Hydrolyzed Keratin, Helianthus Annuus Seed Oil, Panax Gingeng Root Extract, Linalool, Limonene, Coumarin, Benzyl Benzoate, Butylphenyl Methylproprional, Iron Oxides (Ci 77499, Ci 77491, Ci 77492)

HOW TO USE

  • To cover gray roots & root outgrowthUse the wide brush to apply along your part, hairline, or anywhere gray roots or outgrowth are visible.
  • To fill in browsGet full, natural-looking brows with the dual-sided brow applicator to touch up and fill in your brows.
  • To fill in a thinning hairlineInstantly get the appearance of thicker, fuller hair using the wide brush. Pat in and liberally apply powder to any areas where scalp is visible.
  • Pro tipFor best coverage, apply a light mist of hairspray to freshly washed hair before application.
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MADISONREED

THE GREAT COVER UP

ROOT TOUCH UP + BROW FILLER

Instantly covers roots, grays, and defines brows. Available in 6 shades.

NEED A FAST FIX FOR ROOTS?

Perfect for easy on-the-go touch ups
Rain, sweat, and pillow-proof

Stays put until your next shampoo
Pro tip: For best coverage, apply a lightmist of hairspray before application

All-In-One Root, Brow & Hairline Perfecting Powder

  • MULTI-TASKING POWDER: Madison Reed The Great Cover Up Root Touch Up + Brow Filler in Ombra is a dark brown brush on powder that instantly conceals roots and grays, fills in and shapes brows, and builds up a thinning hairline. This compact does it all with two brushes for precise application.
  • MAKEUP FOR HAIR: Made from ingredients you can feel good about, including hair-loving nutrients keratin, argan oil, and ginseng root extract, and micro-milled pigments that give hair natural-looking depth and incredible coverage. 100% Cruelty-Free, Paraben-Free & Gluten-Free.
  • ON-THE-GO USE: Each powder lasts approximately 60 uses, and comes in a slim compact design that travels easily for on-the-go touch ups. For best coverage results, apply a light mist of hairspray to hair before application.

OUR PROMISE

We promise to only use ingredients with integrity. Everything we make is Smart 8-free, free of ammonia, PPD, resorcinol, parabens, phthalates, gluten, SLS, and titanium dioxide.

Our award-winning color is crafted in Italy according to strict European Union (EU) safety standards for hair color formulation—we will never use certain potential ingredient offenders in our formulas. Instead, we're proud to use ingredients that nourish your hair. Everything we make is Leaping Bunny certified, the international gold standard of cruelty-free beauty.

Find Your Shade

  • Cascata + Pinoli - Blonde

    Blonde brush-on powder instantly covers roots & grays and defines brows

  • Legno - Black

    Black brush-on powder instantly covers grays & defines brows

  • Ombra - Dark Brown

    Dark brown brush-on powder instantly covers roots & grays and defines brows

  • Sabbia - Light Brown

    Light brown brush-on powder instantly covers roots & grays and defines brows

  • Sienna - Auburn Red

    Auburn red brush-on powder instantly covers roots & grays and defines brows

  • Terra - Medium Brown

    Medium brown brush-on powder instantly covers roots & grays and defines brows

      REAL CLIENTS, REAL GORGEOUS RESULTS

        FAQS

        How does The Great Cover Up Root Touch-Up + Brow Filler work?

        Think of it as makeup for your hair and brows! The lightweight mico-milled pressed powder mimics the natural dimension of real hair, instantly concealing roots and grays. It’s also perfect for filling in sparse roots or hairline – and defining brows.

        How do I apply root touch-up powder?

        Use the wide brush included in the compact. Swirl the brush in the powder, making sure to pick up enough product. Tap off any excess. Sweep the powder onto visible roots or grays, and blend. To apply to brows, use the small brow brush to fill in and define.

        Pro tip: To increase staying power and coverage, apply a light mist of hairspray to freshly washed hair before application.

        When should I use root touch-up powder?

        Whenever you want to quickly cover roots or grays. It’s perfect between coloring appointments, before a night out, on vacation, or anytime you need a fast, flawless touch-up. Portable and compact, it’s perfect for on-the-go fixes.

        How do I choose the right shade of root touch-up powder?

        Match the shade to your root color. If you’re between shades, go slightly darker for the most natural-looking blend and best coverage.

        Will it cover stubborn gray hair completely?

        Yes! This highly pigmented powder delivers temporary, buildable coverage, even on resistant grays. The finish is natural and multi-dimensional—never dull—and lasts until your next shampoo.

        How long does root touch-up powder last?

        Each application lasts until your next shampoo. The formula is rain, sweat, and pillow-proof, so it won’t budge during your day (or night). Plus, one compact lasts for over 60 uses.

        Can I use root touch-up powder on color-treated hair?

        Absolutely! It blends seamlessly with permanent, demi-, and semi-permanent color, and works beautifully with highlights and lowlights.

        Can I use it on my brows?

        Yes! Each compact includes a dual-sided brow applicator so you can fill and define brows with the same natural-looking, multi-dimensional pigment.

        Will it work for my hair type?

        Yes! The Great Cover Up is perfect for all hair types and textures. Free of titanium dioxide, parabens, phthalates, gluten, and SLS, it’s enriched with keratin, argan oil, and ginseng root extract to help nourish hair. And like all Madison Reed products, it’s cruelty-free.

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