NEED A FAST FIX FOR ROOTS?

Perfect for easy on-the-go touch ups
Rain, sweat, and pillow-proof

Stays put until your next shampoo
Pro tip: For best coverage, apply a lightmist of hairspray before application

Available in Multiple Shades

From dark brown to light gold to black, a variety of shades are available to precisely match your hair color, making color correction more natural.

OUR PROMISE

We promise to only use ingredients with integrity. Everything we make is Smart 8-free, free of ammonia, PPD, resorcinol, parabens, phthalates, gluten, SLS, and titanium dioxide.

Our award-winning color is crafted in Italy according to strict European Union (EU) safety standards for hair color formulation—we will never use certain potential ingredient offenders in our formulas. Instead, we're proud to use ingredients that nourish your hair. Everything we make is Leaping Bunny certified, the international gold standard of cruelty-free beauty.

Hello Beautiful

I started Madison Reed with a simple mission: to creategorgeous, salon-quality hair color made with ingredients you can feel good about. l want our hair color to helpyou feel confident, empowered and on-top-of-the-world unstoppable. That's why l named the company aftermy daughter, Madison Reed.

FOUNDER + CEO